Hindustan Unilever Ltd (HUL) who produces the Kwality Wall’s brand of frozen desserts and ice-creams yesterday won a lawsuit it against the Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of the Amul brand.
A single-judge bench comprising Justice S.J. Kathawalla granted HUL’s plea for an injunction against the advertisements that Amul began airing ads that disparaged frozen desserts in March. GCMMF was held guilty on the ground that of making false statements of facts with regard to the same and also indulging in a negative campaign. The ads disparaged the entire category of frozen desserts in which Kwality Wall’s is the leader. The court also denied GCMMF’s plea for a stay on the order.
Further, Justice S.J. Kathawalla remarked that the impugned TVCs have been created disparaging manner and it is in not possible to order or suggest or direct any modification/s to the same and hence, did not suggested any modifications to the advertisements.
Sudhir Sitapati, executive director-refreshments, HUL, said that they are pleased that the Honourable Bombay high court while injuncting Amul’s advertisement has agreed with HUL’s contention. Further, Kwality Wall’s products do not contain vanaspati and are made with milk/milk solids. While GCMMF did not replied.
Recently in March 2017 Amul had launched an advertisement campaign for its ice-creams. The ads emphasized the difference between ice-creams (made from milk fat) and frozen desserts (made from vegetable oil) and its urged customers to choose ice-creams made of milk over frozen desserts that are made with vanaspati tel or vegetable oil. Soon after which HUL filed a lawsuit in the Bombay high court for the same.