Legal News: Here’s a list of Top Ten Legal Brands in the World: 2017

Here’s a list of Top Ten Legal Brands in the World: 2017

Have you ever wondered what the best legal brand in the whole world really is? While measuring the impact of a brand last for a short time, Acritas, the consulting firm conducts a survey of in-house counsel to measure the brands of global law firms.

Criteria

• Recognition of name
• The likelihood that the respondent would hire a firm for a cross-border matter
• Favorability

Before we get into the details of the ranking, one trend which can be analyzed – big-name U.S. Firms seem to be on a downturn like:

• Skadden
• Arps
• Slate
• Meagher and Flom
• Latham and Watkins
• Sidley Austin

Skadden fell one place at 12^th to tie with Herbert Smith Freehills, while Latham went down one place at 16^th to with Eversheds. Sidley Austin fell by three places to No. 19.

Skadden is known to be one of the strongest brands in the United States, but that doesn’t mean they crack the Global Top 10.

Top 10

Baker and Mckenzie has topped the list since the inception of the ranking in 2010, with the rest of the firms remaining same but showing shuffling.

1. Baker and Mckenzie
2. Clifford Chance
3. Freshfields
4. Linklaters
5. Allen and Overy
6. Jones Day
7. DLA Piper
8. Hogan Lovells
9. White and Case
10. Norton Rose Fulbright

A warm congratulations to all the firms.